I played a key role in developing the 2012 Global Brand Simplicity Index and created an interactive version of the index here on the Interactive page.
My role in this project was multi-faceted. I spent time working with each countries' data set, looking for the relationships that would provide insight into how the world perceived simplicity. I asked questions and looked at different comparisons. I combed through countless spreadsheets searching for the key that would unlock a story. I personally provided the structure behind, and design for, each and every information graphic and table.
The study was featured in Communication Arts and Fast Co.Design.